Analysis of Marketing Strategy in Increasing Sales of Ibu Uun Spicy Noodles in West Jakarta

The purpose of this study is to find out the strategy in marketing Ibu Uun's Spicy Noodles boosting sales. This qualitative and descriptive research approach used. Essential optional information type source used, as well for selecting a meeting perception. Data were analyzed using analysis which refers 4P Marketing Mix (Product, Price, Place, Promotion). Based on findings investigation, implemented product boost There are various levels choice (level 1 3). Pricing that allows reasonable prices. Placement strategy, choosing location comfortable easy reach. Initially, promotion was carried through face-to-face sales, then social media. Customers who happy with products services provided also spread word mouth. It turned implementation had significant impact sales Noodles, have always increased since store opened.